Lane Bryant

Columbus, OH

A new corporate headquarters for 290 associates of Lane Bryant, a leading fashion retailer for plus-sized women. DCI established a theme of "office as retail". The headquarters contains two "mock-up stores", lobby, and public spaces with fully dressed mannequins as artwork. Another demonstration of the use of the metaphor is the "cosmetic-based" color palette from research by the Color Marketing Group. Pale flesh tones, warm neutrals, and accents of darker mahogany colors were used throughout the 135,000-square-foot space.