- Capital Club
Columbus, OH
As a component of Design Collective's task to update the Capital Club's Athletic Club, graphics were added to energize the members as they finished their last few miles on the treadmill. The message needed to be relevant to the workout and to the downtown nature of the Club. DCI developed a series of "urban banners" to meet the need. Using graffiti-like text to engage the Club's younger demographic and images to communicate the context of a sophisticated urban jungle.
Columbus, OH
As a component of Design Collective's task to update the Capital Club's Athletic Club, graphics were added to energize the members as they finished their last few miles on the treadmill. The message needed to be relevant to the workout and to the downtown nature of the Club. DCI developed a series of "urban banners" to meet the need. Using graffiti-like text to engage the Club's younger demographic and images to communicate the context of a sophisticated urban jungle.